Different from other exhibitions, GISMA Guangzhou, led by non-profit industry associations, offers unique platform value:

Authoritative Endorsement, Precise Matching: The associations rigorously select exhibiting companies and products, ensuring platform quality and procurement reliability.

Forward-Looking Vision, Driving Innovation: Rooted in the industry, we proactively identify and gather disruptive technological solutions, ensuring the exhibition content stays half a step ahead, providing clear guidance for addressing industry pain points.

Ecological Co-construction, Serving the Industry: With a mission to promote overall industry upgrading, we facilitate industry-academia-research integration, standard establishment, and efficient resource allocation, supporting the Chinese footwear industry's transition towards intelligent, green, and high-end development.

This exhibition model, jointly led by non-profit industry associations, ensures the platform's authority, professionalism, and public welfare nature. It is not merely a showcase for products but a high-value platform for deep insights into industry challenges, leading technological innovation directions, and optimizing industrial chain resource allocation. We sincerely invite global footwear industry peers to join us through the GISMA platform, to collaboratively explore new opportunities and jointly empower the intelligent manufacturing future of the global footwear industry.

The global footwear industry is accelerating transformation. Overseas manufacturers worldwide are plagued by labor shortages, rising costs, poor production flexibility, stringent carbon and trade compliance requirements, and inadequate local machinery support. Intelligent automation, flexible production, green manufacturing and digitalization have become irreversible industry trends, driving urgent demands for equipment upgrading.

Hosted  by  Guangdong Shoe-making  Machinery Association , GISMA  Guangzhou

Exhibition leverages Guangdong’s robust footwear industrial cluster. It is a professional global platform for footwear intelligent upgrading, green innovation and cross-border trade.

GISMA Guangzhou integrates China’s full-process intelligent footwear machinery resources, offering global factories one-stop solutions for equipment procurement, technical support and smart production transformation, and connecting Chinese footwear intelligent manufacturing with the global market.

Guangdong is the largest base for shoe production, export, and consumption in China and globally, boasting a complete industrial chain spanning design and R&D, material supply, intelligent manufacturing, and finished product sales. It serves not only as an indispensable core supply base for world-renowned brands but also as a vital source of innovation in shoemaking craftsmanship, technology, and equipment, exerting significant influence on the development landscape of the global footwear industry.

As a highly authoritative and influential industry organization in South China, the Guangdong Shoe-making Machinery Association continues to expand its membership, now comprising nearly 300 member enterprises with a steady annual growth trend. Its members cover the entire industrial chain, including shoemaking machinery, sewing equipment, and auxiliary production machinery for leather and leather goods. Notably, over 80% of these enterprises possess their own brands, demonstrating strong independent R&D capabilities; over 30% enjoy high recognition and influence within the industry, serving as core drivers of technological advancement and industrial upgrading.

As a globally recognized manufacturing hub, Dongguan holds a pivotal position in the shoe machinery and materials sector. The Dongguan Shoe-making Machinery Association deeply integrates local high-quality industrial resources and collaborates synergistically with the Guangdong Shoe-making Machinery Association, continuously infusing the exhibition with cutting-edge technologies and genuine market demands from the manufacturing front lines.