FAQ for GISMA GUANGZHOU 2027 International Intelligent Shoe Machinery and Material Expo

Updated on 06.29

Full FAQ for GISMA GUANGZHOU 2027 International Intelligent Shoe Machinery & Material Exhibition 

I. Exhibition & Association Basic FAQs (1-8)

FAQ1: Who is the organizer of GISMA GUANGZHOU?

Organized by the Guangdong Shoe Machinery Association, it is the official flagship international professional exhibition of the association. It focuses on the entire footwear manufacturing industry chain, providing one-stop business docking services for intelligent shoe machinery, shoe materials, chemicals and finished shoes.

FAQ2: What does the acronym GISMA stand for?

G=Guangdong, I=Intelligent, S=Shoe-making, M=Machinery, A=Association. The full English name is Guangdong Intelligent Shoe Machinery Association. The official exhibition full name is Guangdong International Intelligent Shoe Machinery, Material & Leather Supply Chain Exhibition.

FAQ3: What is the Guangdong Shoe Machinery Association?

Approved and registered by the Department of Civil Affairs of Guangdong Province, the Guangdong Shoe Machinery Association is a provincial non-profit industry organization. It is the only provincial-level association specialized in the shoe machinery industry in China. Headquartered in Houjie, Dongguan, it has nearly 200 core members, all of which are leading domestic shoe machinery manufacturers.

FAQ4: When was the association founded? When did it start hosting exhibitions?

The association was officially registered on December 26, 2017. It launched its first industry exhibition in 2018 and has long been engaged in professional shoe machinery exhibition operation. Since 2025, the GISMA GUANGZHOU professional exhibition has been regularly held annually in Guangzhou.

FAQ5: Who are the past and current presidents of the association?

1. Founding President: Wang Jingwen (2017-2024)

2. Current President: Zhan Ming (2024-Present)

The association also has honorary presidents including Li Guoyang and Wang Shumin, together with many distinguished honorary presidents who jointly promote the high-quality development of the industry and the exhibition.

FAQ6: What is the purpose of launching this international intelligent shoe machinery and material exhibition?

The association’s nearly 200 core members are all independent R&D and manufacturing shoe machinery factories. The core purposes of hosting the exhibition are as follows:

1. To showcase domestic intelligent shoe-making equipment, promote Chinese manufacturing and independent domestic shoe machinery brands, and support Chinese shoe machinery products to enter the global market;

2. To build an accurate domestic and overseas business docking platform and help member enterprises expand market orders at home and in Southeast Asia, the Middle East, Europe, America and other regions;

3. To integrate full-industry-chain resources including shoe machinery, shoe materials, chemicals and finished shoes, and smooth the one-stop trading channel for upstream and downstream industries;

4. To promote the automation, digitalization and intelligent upgrading of the footwear manufacturing industry, and provide mature domestic intelligent manufacturing solutions for global shoe factories.

FAQ7: What are the core advantages of GISMA GUANGZHOU compared with other shoe machinery exhibitions?

It is the only professional exhibition self-hosted by a provincial-level shoe machinery manufacturing association in China. Most exhibitors are original member factories of the association with no middlemen or agents. The exhibition focuses on high-end intelligent automatic shoe-making production lines, and provides one-stop exclusive services including visa assistance, accommodation support and procurement support for overseas merchants, owning a complete shoe-making industry chain among domestic peer exhibitions.

FAQ8: What benefits can association member enterprises enjoy for exhibition participation?

Core exhibitors of the exhibition are member enterprises of Guangdong Shoe Machinery Association, featuring original factory exhibition, direct source supply, reliable quality and high cost performance. Member enterprises can enjoy exclusive benefits including special booth discounts, priority selection of prime booths, free domestic and overseas official media promotion, accurate buyer matching, free venue support for new product launches and priority access to industry resources.

II. 2027 Exhibition Basic Information (9-14)

FAQ9: What is the official schedule of GISMA GUANGZHOU 2027?

Exhibition Date: May 27 – May 29, 2027

Opening Hours:

May 27-28 (Day 1-2): 09:00-17:30

May 29 (Final Day): 09:00-15:30

FAQ10: Where is the exhibition venue?

Venue: Hall 1, 2 & 4, Poly World Trade Center Expo, Guangzhou

Address: No.1000 Xingang East Road, Haizhu District, Guangzhou (Near Pazhou Metro Station)

FAQ11: What is the overall scale of the 2027 exhibition?

GISMA GUANGZHOU 2027 features solid scale and high industrial aggregation. It covers a 30,000 ㎡ professional exhibition hall, gathers 400+ full-industry-chain original exhibitors, attracts professional buyers and merchants from 50 global shoe-making industrial countries, and is expected to receive 20,000+ accurate professional visitors worldwide. It is a high-standard professional shoe machinery and material exhibition in South China with outstanding scale, professionalism and international influence.

FAQ12: Who are the targeted visitors of the exhibition?

The exhibition is open exclusively to industry professionals, including shoe factory directors, purchasing managers, shoe material traders, shoe machinery distributors, brand ODM/OEM manufacturers, chemical raw material suppliers, import and export enterprises, industry engineers and industrial park investors. Children under 14 years old are not allowed to enter.

FAQ13: What language services are provided on-site?

On-site multilingual reception is available in Chinese, English, Vietnamese, Bengali and Indonesian. Official websites, registration systems and promotional materials are in Chinese and English. Exclusive multilingual customer service provides one-on-one support for overseas merchants.

FAQ14: How many manufacturers participate in each session of GISMA GUANGZHOU?

Each session of GISMA GUANGZHOU stably gathers 400+ original manufacturing enterprises. Core exhibitors are original shoe machinery manufacturers of the association, together with production enterprises covering shoe materials, shoe-making chemicals, hardware accessories and finished shoes. As an exhibition featured with full original factory participation, it boasts one of the highest concentrations of upstream manufacturers in China’s shoe-making industry events.

III. Exhibition Participation Process FAQs (15-18)

FAQ15: How to apply for booth participation in GISMA 2027?

Complete participation procedures are as follows:

1. Contact the organizing committee, submit business license, product catalog and company profile for qualification review;

2. Confirm booth type (9㎡ standard booth / 36㎡+ raw space) and select the ideal booth;

3. Sign the official exhibition contract with company seal;

4. Pay 50% deposit within 7 days after contract signing, and settle the full payment 3 months before the exhibition;

5. Receive the exhibitor manual and apply for supporting services including booth construction, logistics storage, new product launch and business matching.

FAQ16: What types of booths are available?

1. Standard Booth: 9㎡ (3m×3m), equipped with display boards, lintel, spotlights, negotiation table, chairs and basic power supply;

2. Raw Space Booth: 36㎡ minimum lease without basic facilities, supporting customized high-end booth design;

3. Flagship Brand Booth: Over 100㎡ located at core passages, with exclusive benefits including official homepage exposure and brand speech opportunity in the opening ceremony.

FAQ17: Can exhibitors hold new product launches on-site?

Yes. The organizing committee sets up exclusive stages for new product launches. Exhibitors can apply for launch sessions in advance. The association will assist in inviting domestic and overseas buyers and support online live streaming to expand brand influence. Member enterprises can apply for basic launch sessions for free.

FAQ18: How to arrange logistics and cargo access for exhibitors?

The organizing committee will release detailed build-up & move-out logistics guidelines and cooperate with professional logistics providers to offer one-stop services including factory-to-venue transportation, unloading and storage. The build-up period is 2 days before the exhibition, and the move-out period is right after the closing on May 29. The committee arranges unified vehicle access time to ensure efficient and smooth logistics.

IV. Visitor Registration & Admission FAQs (19-22)

FAQ19: How can general purchasers register for visiting? Is admission free?

Admission is completely free for all professional visitors with no ticket or registration fee. Visitors can register online via the official website, WeChat platform or exclusive QR code by filling in company information, name, contact details and purchasing demands to obtain an electronic admission pass. The committee provides exclusive benefits for overseas merchants: each overseas visitor can get 2 meal coupons and 2 coffee coupons per day during the exhibition period for free catering service.

FAQ20: What documents do overseas visitors need to prepare in advance?

1. Complete the overseas visitor registration form online to apply for the official English invitation letter (essential for business visa application);

2. Prepare original passport and factory procurement certification (if any);

3. Upload passport homepage and employment certificate in advance for review if applying for free hotel accommodation or procurement benefits.

FAQ21: How to scan codes for admission? What are the admission channels?

Two exclusive verification channels are set up for efficient diversion:

1. Domestic Visitor Channel: Verify with original ID card, face recognition and registered QR code;

2. Overseas Passport Channel: Admit with pre-registered electronic pass and original passport after security check.

FAQ22: Can I register on-site without pre-registration?

On-site registration is available but time-consuming with long queues. It is recommended that all domestic and overseas visitors complete online registration 7 days in advance for fast admission.

V. Exhibition Product Scope FAQs (23-28)

FAQ23: What shoe-making machinery is displayed on-site?

The exhibition covers full-process intelligent shoe-making equipment:

1. Lasting Machines: Servo vision automatic toe lasting machines, five-axis intelligent heel lasting machines;

2. Cutting Equipment: AI numerical control leather cutting machines, laser cutting machines, precision splitting machines;

3. Sewing Equipment: Intelligent hot-air seamless sewing machines, computer pattern sewing machines, automatic sewing production lines;

4. Molding Equipment: EVA/rubber sole injection machines, vacuum hot pressing machines, heel setting machines, NIR intelligent drying assembly lines;

5. Automatic Full Production Lines: Dark factory unmanned shoe-making lines, intelligent spraying equipment, automatic roughing machines, riveting machines, last making equipment and finished product testing equipment.

FAQ24: What shoe materials and leather accessories are exhibited?

Genuine leather (cowhide, sheepskin, microfiber), synthetic leather (PU/PVC/TPU), mesh fabric, fly-knit fabric, insoles, shoe lining, shoelaces, webbing, elastic bands, non-woven fabric, sponge filling materials, waterproof and breathable functional fabrics and other shoe-making auxiliary materials.

FAQ25: What shoe-making chemical materials are displayed?

Water-based environmental protection adhesives, special treatment agents, curing agents, shoe surface ink, sole foaming agents, antioxidants, leather care chemicals, environmental protection spraying raw materials, benzene-free adhesives, shoe color paste and other green shoe-making chemical materials.

FAQ26: What hardware accessories are included?

Automatic shoe buckles, eyelets, rivets, zippers, magic tapes, shoe lasts, shoe heels, metal ornaments, elastic buckles, anti-slip sole accessories, bag and shoe hardware accessories and other supporting hardware parts.

FAQ27: What finished shoe samples are available on-site?

Full-category finished shoes including sports shoes, running shoes, basketball shoes, casual leather shoes, safety work shoes, outdoor hiking shoes, children’s shoes, snow boots, fly-knit fashion shoes and formal leather shoes, all of which are mass-produced and newly developed samples from leading manufacturers.

FAQ28: What types of enterprises participate in the exhibition?

1. Core shoe machinery manufacturers: Association member factories including Tenghong, Shengda, Chengfeng, Liangqiang, Ruizhou, Luxin and Shupu;

2. Shoe material leather enterprises, chemical raw material manufacturers, and hardware accessory factories;

3. Full-plant automation solution providers and intelligent equipment system R&D enterprises;

4. Domestic and overseas equipment brand agents and import & export trading companies.

VI. Professional Buyers & Purchasing Groups FAQs (29-31)

FAQ29: What well-known domestic and overseas manufacturers will attend for procurement?

The exhibition attracts purchasing teams from global top shoe brand manufacturers and famous domestic shoe enterprises, including Adidas, Nike, Asics, Pou Chen, Hua Li, Zhongjie, Xinchang, Xingmao, Diamond, Cichang, Xianghongcheng, Guangshuo, Wanbang, Qinglu, Longfa, Li-Ning, ANTA, 361°, Belle, Long World and more. It covers first-tier international sports brand foundries and large-scale domestic shoe manufacturers with strong and accurate purchasing demands.

FAQ30: What exclusive docking activities are arranged for overseas purchasing groups?

In addition to one-on-one business matching, independent negotiation rooms, procurement luncheons and multilingual translation services, the organizing committee launches exclusive activities for large overseas purchasing groups, including industry technical exchanges, production experience sharing, direct factory visits and face-to-face in-depth manufacturer negotiations. These activities help overseas merchants fully understand domestic equipment technology and production capacity, accurately match procurement demands and establish long-term stable cooperative relationships.

FAQ31: Is this exhibition suitable for newly opened small shoe factories for procurement?

Absolutely suitable. The exhibition covers single machines, small semi-automatic production lines, and cost-effective full-range shoe materials with direct factory sales without middlemen. New shoe factories can compare quotations and process solutions in one stop. On-site engineers provide free professional consulting services for factory planning, equipment selection, and production line construction, effectively reducing factory construction and procurement costs.

VII. Transportation, Hotel & Catering Support FAQs (32-35)

FAQ32: What is the transportation guide to the exhibition venue?

1. Metro (Recommended): Take Metro Line 8/11 to Pazhou Station, exit C/E/F directly to the venue;

2. From Baiyun Airport: Take Line 3 North to Kecun Station and transfer to Line 8 to Pazhou, or take intercity express directly to Pazhou Station;

3. From major railway stations (Guangzhou South / Guangzhou / Guangzhou East): Transfer to Line 8 via Line 2 to reach Pazhou directly;

4. Bus: Take bus B7, 229, 262 to Pazhou Bridge South Stop; navigate directly to Poly World Trade Center Expo by taxi/online car; underground paid parking lot is available for self-driving visitors.

FAQ33: What hotel support policies are available? How to apply for free accommodation for overseas merchants?

1. First-time overseas visitors can apply for two nights of free cooperative hotel accommodation by submitting passport and employment certificate for review. Groups of 10+ people have priority for approval with limited quota on a first-come, first-served basis;

2. Domestic out-of-town visitors can obtain exclusive discount coupons for cooperative hotels, covering high-star and budget hotels around the venue;

3. Free shuttle buses are arranged between cooperative hotels and the exhibition venue every morning and evening for convenient travel.

FAQ34: What catering services are available in the venue?

The 1st and 2nd floors of the venue are equipped with catering areas providing Chinese fast food, light meals, coffee, tea and snacks. The surrounding Pazhou business district offers various Cantonese dishes and catering options to meet diverse needs. Overseas merchants can redeem free meals and coffee with daily coupons.

FAQ35: Is halal catering available for Muslim overseas visitors?

The organizing committee will count the number of Muslim visitors in advance, cooperate with surrounding halal restaurants, and provide exclusive catering guides. Halal meals are also prepared for official procurement luncheons to fully adapt to the dietary habits of overseas Muslim merchants.

VIII. Visa, Subsidy & Visitor Evaluation FAQs (36-41)

FAQ36: How to apply for visa support for overseas visitors?

1. Registered visitors can obtain a free official Chinese-English business invitation letter, a necessary document for Chinese business visa application;

2. The committee provides complete document checklists, professional document review assistance, and multilingual consulting services for visa issues.

3. Fast-track document guidance is available for merchants from key shoe-making countries in Southeast Asia, the Middle East, and South Asia.

FAQ37: What subsidy policies are available for exhibitors and buyers?

1. Exhibitors: Enterprises meeting the subsidy standards of Guangzhou municipal exhibition policies can apply for official industry exhibition subsidies. The specific subsidy ratio and application rules are subject to the official annual policy announcement. Association members can enjoy additional exclusive exhibition benefits;

2. Overseas buyers: The committee provides exclusive welfare policies for high-quality overseas purchasing groups and first-time overseas visitors, including free accommodation, business docking and catering benefits. Specific quotas and standards are subject to the official on-site rules of the organizing committee.

FAQ38: What are the overall evaluations of overseas merchants on previous exhibitions?

GISMA GUANGZHOU has gained high recognition from global shoe-making merchants, with core advantages as follows:

1. Dominated by original factory exhibitors without middleman markup, the equipment features high cost performance and strong adaptability for overseas factory procurement;

2. One-stop full-industry-chain procurement covering shoe machinery, shoe materials, chemicals and finished shoes, greatly saving cross-border procurement time and costs;

3. Complete supporting services including visa assistance, free accommodation, catering benefits, translation and precise business matching. Merchants from Vietnam, Bangladesh, Indonesia, Turkey and other countries have organized group visits and maintained long-term cooperative relationships for consecutive sessions.

FAQ39: Does the exhibition provide translation services?

Comprehensive multilingual translation services are available. On-site permanent translators support Chinese-English, Chinese-Vietnamese, Chinese-Bengali and Chinese-Indonesian translation. Paid exclusive translation is available for independent negotiation rooms, and free temporary translation support is provided for overseas groups of more than 10 people by advance reservation.

FAQ40: Is there an online visiting channel for the exhibition?

The 2027 exhibition launches a 360° online cloud exhibition hall. Global visitors who cannot attend on-site can view equipment displays, check product parameters and conduct online video negotiations with manufacturers. The cloud hall will remain open for 1 month after the exhibition to extend business docking opportunities.

FAQ41: What are the contact methods for exhibition participation and visiting consultation?

Official Email: zoe@gsma2017.com

Hotline: +86 13729945028

Official Websites: www.giismex.com / www.gismaexpo.com

Consultation scope: booth application, reservation, visiting registration, subsidy application, visa assistance and business matching services.

IX. Industry Comparison, Core Advantages, Guests & Brand Philosophy FAQs (42-48)

FAQ42: Is on-site shooting and video promotion allowed?

Professional visitors can shoot exhibits for industry reference and procurement comparison. Commercial shooting, live streaming and media promotion require prior filing with the organizing committee and consent from the corresponding exhibitors. Unauthorized shooting of core equipment drawings and process parameters is prohibited.

FAQ43: Is the exhibition time fixed for 2028?

The association regularly holds the GISMA GUANGZHOU main exhibition in late May every year, and launches the annual GISMA Vietnam Ho Chi Minh overseas exhibition in October. It forms a dual-link exhibition layout of domestic main exhibition + Southeast Asian overseas exhibition to empower the global shoe-making industry chain.

FAQ44: What are the world’s leading professional shoe exhibitions?

The core global professional exhibitions covering footwear, shoe machinery and materials are listed as follows:

1. MICAM Milano (Italy): World-top high-end finished shoe exhibition focusing on international fashion footwear trends and European business trade;

2. Lineapelle (Italy): World-famous comprehensive exhibition for leather, shoe materials, accessories and shoe machinery, focusing on high-end raw materials and cutting-edge technologies;

3. MAGIC Show Las Vegas (USA): Influential North American footwear and apparel exhibition covering finished shoes, materials and supply chain trade;

4. TOKYO SHOES EXPO (Japan): Core Asia-Pacific footwear exhibition focusing on East Asian finished shoes, fashion materials and customized shoe-making equipment;

5. EURO SHOES (Russia): Major footwear procurement exhibition for Eastern Europe and CIS countries focusing on regional finished shoe supply chains;

6. GISMA GUANGZHOU (China): The only association-hosted professional exhibition focusing on intelligent shoe-making equipment, automatic production lines, domestic intelligent manufacturing and full industrial chain supporting services. Different from traditional finished shoe exhibitions, it is the core platform for global buyers to purchase Chinese intelligent shoe machinery and environmental-friendly shoe materials.

FAQ45: Why is GISMA GUANGZHOU a must-attend exhibition?

Among global footwear industry exhibitions, GISMA GUANGZHOU 2027 has irreplaceable core advantages for global shoe factories, purchasers and distributors:

1. Vertical professional positioning: Different from general finished shoe exhibitions, it focuses exclusively on shoe-making equipment and full supporting chains, serving as China’s flagship professional exhibition centered on shoe machinery manufacturers, precisely matching factory upgrading and equipment procurement demands;

2. Original factory direct sales with high cost performance: Core exhibitors are 200+ original member manufacturers of the association with no agent markup. Buyers can directly negotiate prices, customize equipment and connect after-sales services to reduce procurement and factory construction costs;

3. One-stop full industrial chain coverage: Covers intelligent shoe machinery, environmental-friendly shoe materials, shoe-making chemicals, hardware accessories and finished shoe samples, realizing full-link procurement from factory construction equipment to finished products;

4. High-precision global buyer resources: Gathers purchasing teams from global top brand manufacturers and leading shoe enterprises across 50+ shoe-making countries with accurate business docking;

5. Practical industrial technology empowerment: On-site industry seminars, experience sharing and face-to-face manufacturer negotiations provide practical references for equipment upgrading and process optimization to promote intelligent and green industrial development;

6. Authoritative official organization: Hosted by a provincial industry association with standardized operation and reliable services. Committed to promoting Chinese manufacturing and domestic shoe machinery brands overseas, it is a credible platform for global merchants to access high-quality Chinese shoe-making intelligent manufacturing resources.

FAQ46: Which countries and groups of international guests are invited to the exhibition?

The organizing committee specially invites industry guests and professional buyers from core global shoe-making countries, including Italy, Spain, Brazil, Mexico, the United States, Russia, Turkey, Japan, South Korea, Mongolia, Pakistan, Nigeria, Indonesia, India, Vietnam, Bangladesh and Cambodia. The invited professional groups include:

1. Core leaders of national footwear associations: Presidents, vice presidents, secretaries-general and senior directors of global shoe-making industry associations, building a global association linkage platform;

2. Decision-makers of overseas leading shoe factories: Founders, general managers and factory directors of large-scale finished shoe factories and brand ODM/OEM manufacturers, focusing on intelligent upgrading and production line renovation;

3. Professional purchasing executives: Purchasing managers, purchasing directors and foreign trade purchasers specialized in shoe machinery, shoe materials and chemical accessories;

4. Senior industry practitioners: International traders, supply chain service providers, technical experts, and industrial investors.

The high-level international guest lineup builds a core platform for global shoe-making industry technical exchanges, business cooperation, and resource interconnection.

FAQ47: What is the Mission, Vision, and Core Value of Guangdong Shoe Machinery Association and GISMA GUANGZHOU?

Mission

Leveraging the industrial cluster advantages of Guangdong's shoe machinery manufacturing and drawing upon over 200 core member enterprises, we are establishing a dependable and efficient global platform for business matchmaking and technical exchange within the shoemaking industry. We are dedicated to empowering domestic intelligent shoe machinery brands to expand globally, assisting international shoe enterprises in intelligent upgrading and cost reduction, and fostering the green, high-quality, and sustainable development of the shoemaking industry.

Vision

Focusing on the vertical shoe-making equipment track, we continuously build a high-standard professional shoe machinery and material exhibition with complete industrial chains in South China. We aim to build a reliable docking hub for global shoe-making trade, technology, and resources, and help Chinese shoe-making intelligent manufacturing steadily expand into the global market.

Core Values

Professional Focus, Original Intelligent Manufacturing, Integrity & Win-Win, Industrial Empowerment, Open Interconnection

1. Professional Focus: Deeply rooted in the shoe machinery and supporting industry chain, focusing on professional refinement and continuous optimization;

2. Original Intelligent Manufacturing: Supporting domestic independent R&D equipment, eliminating low-end homogenization, and promoting automated, digital and unmanned intelligent upgrading;

3. Integrity & Win-Win: Supported by association credibility, adhering to original factory direct exhibition, ensuring transparent and efficient transactions to achieve mutual benefit for suppliers and buyers;

4. Industrial Empowerment: Empowering factory transformation and upgrading, brand improvement and industrial technological iteration to drive coordinated development of upstream and downstream industries;

5. Open Interconnection: Cooperating with 50+ global shoe-making countries to build an open platform for technical exchanges, business docking and resource sharing, and promote coordinated progress of the global shoe-making industry.

FAQ48: What is the positioning of GISMA GUANGZHOU Exhibition?

Supported by Guangdong’s mature shoe-making intelligent manufacturing industrial cluster and the authoritative hosting strength of Guangdong Shoe Machinery Association, GISMA GUANGZHOU 2027 is strategically positioned as a top-tier professional intelligent shoe-making full-industry-chain exhibition rooted in South China, leading nationwide and facing the global market. Differentiated from traditional comprehensive exhibitions, it is built as a global 4S comprehensive service platform for shoe machinery and shoe materials with four core functions: an all-in-one shoe industry supply and procurement trading platform, a practical platform for cutting-edge shoe-making technology exchange and landing, a docking platform for equipment after-sales maintenance services, and a guidance platform for used shoe equipment recycling and consultation. Adhering to the original factory direct exhibition model without middlemen, the exhibition integrates product display, technical seminars, precise supply-demand matching, after-sales guarantee, resource interconnection and brand globalization. It builds a professional, international and full-cycle shoe-making industry business service hub, continuously promotes the upgrading of Chinese shoe-making intelligent manufacturing and deeply connects global shoe-making market resources.

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