GISMA GUANGZHOU 2026 Vietnam International Intelligent Shoe Machinery Exhibition

Updated on 06.24

The Era of Global Footwear Supply Chain Restructuring, GISMA GUANGZHOU 2026 Vietnam Ho Chi Minh International Intelligent Footwear Machinery Exhibition Grand Opening in October – One-stop procurement and supply for the entire industry chain, empowering global footwear factories for intelligent manufacturing upgrades

GISMA GUANGZHOU
I. Current Status, Core Pain Points, and Industrial Development Trends of Major Overseas Shoe Factories
Global footwear manufacturing capacity continues to shift to overseas regions such as Vietnam, Indonesia, Cambodia, Myanmar, Thailand, Bangladesh, India, and Malaysia, forming an industrial landscape dominated by foreign-funded OEM and supplemented by local processing and support. Leading contract manufacturers like Pou Chen Group, Yue Yuen Industrial, Huayi, Feng Tay, Ching Luh, Stella International Holdings, Fullstar, Eclat Textile, and Shenzhou International are concentrating their overseas bases, undertaking orders from global first-tier sports, casual, and outdoor brands such as Nike, Adidas, New Balance, Asics, UGG, HOKA, Puma, Skechers, Under Armour, Converse, Vans, Columbia, and On Running.
(I) Existing Core Pain Points of Overseas Shoe Factories
1. Fragmented supply chain support, severe lack of systematic integration
Overseas production areas only possess basic assembly and molding capabilities. High-end leather uppers, microfiber, EVA/TPU foamed midsoles, environmentally friendly footwear chemical adhesives, special accessories, precision molds, and complete sets of intelligent shoe machinery are highly dependent on imports. There is a lack of integrated clusters for shoe machinery, shoe materials, and chemicals locally. Procurement requires price comparisons across multiple countries and connections through various channels, extending delivery times and increasing overall procurement costs by over 30%, making one-stop procurement difficult.
2. Labor shortage, continuous rise in labor costs, and prominent shortcomings in labor efficiency
Monthly wages for workers in mature industrial zones in Vietnam and Thailand are increasing year by year, while the production efficiency of labor in India and Myanmar is only 60% of that in domestic factories. Traditional fully manual assembly lines have limited capacity and significant fluctuations in yield. Large-volume orders face labor pressure, and manual changeovers for small-batch customized orders are time-consuming, failing to meet the brand's demand for rapid new product launches.
3. Low degree of automation and intelligence in equipment, insufficient flexible production capacity
Many small and medium-sized overseas shoe factories still use old cutting, sewing, and hot pressing equipment, with single machines operating independently and lacking integrated line solutions. Mold and style changeovers can take hours, which cannot support small-batch, rapid response, and multi-category mixed-line production. It is difficult to undertake small-batch, high-frequency orders from cross-border e-commerce DTC. Leading factories have automation upgrade needs but lack integrated intelligent production lines and 'dark factory' implementation plans that are compatible with local production lines.
4. Disconnect between materials and equipment adaptation, insufficient integration of "footwear machinery is footwear material, footwear material is footwear machinery"
Popularization of new supercritical foaming EVA, bio-based synthetic leather, and solvent-free environmentally friendly materials, but a lack of specialized molding, spraying, and composite equipment that can adapt to new materials overseas; Separation between equipment manufacturers and footwear material/chemical suppliers prevents the provision of integrated material + equipment process solutions, significantly extending the cycle for mass production of new materials.
5. Increased threshold for environmental compliance and green manufacturing, lack of one-stop channels for technical transformation investment
Implementation of EU CBAM carbon tariffs and global brand sustainable procurement standards. Overseas factories urgently need low-energy consumption, solvent-free, waste recycling intelligent equipment and environmentally friendly footwear chemical raw materials. However, there is a lack of green intelligent manufacturing full-chain suppliers locally, and technical transformation and upgrading resources are scattered, leading to a prolonged implementation cycle.
Vietnam Footwear Machinery and Material Expo
(II) Future Development Trends in the Global Footwear Industry
1. Stratified production layout, accelerated intelligent transformation of mid-to-high-end production capacity
Vietnam and Indonesia are undertaking large orders for high-end sports shoes and casual shoes, fully promoting automated and digital production lines; Cambodia, Myanmar, and Laos are retaining low-end simple processing, with a persistent demand for equipment upgrades; India and Bangladesh are expanding production capacity by leveraging their demographic dividend, while simultaneously deploying mid-range intelligent assembly lines.
2. Order models fully shifting to small batches, quick response, and flexible customization
Global brands are continuously lowering MOQs and shortening new product delivery cycles, forcing overseas factories to build flexible production systems capable of quickly switching between the production of various types of shoes such as running shoes, basketball shoes, leather shoes, outdoor boots, and children's shoes.
3. Vertical integration and localized full-chain support are becoming the core competitive track
Leading contract manufacturers are accelerating the improvement of upstream shoe material, chemical, and equipment support, moving away from a single assembly OEM model. Regional industrial clustering and systematization are the core directions for long-term development.
4. 'Dark factories', digital twins, and IoT-connected integrated lines are becoming standard for leading factories
Unmanned molding workshops, AGV intelligent transportation, AI visual quality inspection, remote equipment maintenance, and digital twin production simulation are gradually being implemented. Highly integrated intelligent production lines significantly reduce reliance on labor.
5. Deep synergy between materials and equipment, and integrated R&D of shoe machinery and materials are becoming industry mainstream
The foaming, composite, sewing, and molding equipment are iterating synchronously with new environmentally friendly shoe materials and shoe-making chemicals, realizing the integrated development logic of "shoe machinery adapting to new materials, and new materials defining new equipment".
GISMA GUANGZHOU 2026 Vietnam Smart Shoe Machinery Expo
II. Current Status and Core Advantage Trends of China's Shoe Machinery, Shoe Materials, and Finished Shoe Industries
China is the core hub of the global footwear industry's entire value chain, producing over 13 billion pairs of shoes annually, accounting for more than 55% of global output. Relying on the Jinjiang sports shoe cluster in Fujian, the Dongguan shoe machinery/finished shoe cluster in Guangdong, the Wenzhou leather shoe/shoe material cluster in Zhejiang, the Wuhou women's shoe cluster in Chengdu, the Cixi children's shoe cluster, and the Wenling shoe sole cluster, China has formed a globally unique, industrialized, and complete system for the entire footwear value chain ecosystem. This covers upstream shoe-making chemicals and various shoe materials, midstream intelligent shoe machinery for all processes, and downstream OEM/ODM factories and domestic self-owned brands, achieving a truly one-stop procurement and supply closed loop.
(I) Current Status of China's Entire Value Chain Development
1. Finished Shoe Segment
OEM Side: Leading OEM factories such as Huasheng, Pou Chen, Yue Yuan, Feng Tai, Jiushing, Ching Luh, Grand Success, and Yu Chi are deeply cultivating high-end footwear manufacturing in their domestic bases, while simultaneously exporting complete process solutions for overseas factory construction.
Independent Brand Side: Anta, Li Ning, Xtep, Hongxing Erke, 361°, Belle, Aokang, Kangnai, Red Dragonfly, and Skechers China cover all segments including sports, leather shoes, outdoor, and children's shoes. Their own intelligent factories achieve flexible mass production.
Product Coverage: Professional running shoes, basketball shoes, outdoor work shoes, fashion casual shoes, genuine leather women's shoes, children's shoes, snow boots, and sandals, covering all categories.
2. Shoe Material Segment (Full Category Coverage)
Upper Materials: Natural cowhide/sheepskin, microfiber synthetic leather, knitted flyknit fabric, environmentally friendly bio-based fabrics, waterproof and breathable functional fabrics.
Sole Materials: EVA, supercritical foamed E-TPU, rubber, TPU, PU, injection-molded soles, carbon fiber composite materials.
Accessory Chemicals: Environmentally friendly solvent-free adhesives, water-based inks, metal fasteners, shoelaces, insoles, shoe lasts, mold release agents, and various shoe-making chemicals.
Cluster Support: Jinjiang, Dongguan, and Wenzhou have gathered thousands of shoe material and chemical enterprises, enabling one-stop procurement of all raw materials for complete shoes.
3. Shoe Machinery Segment (Leading in Automation and Intelligence for All Processes)
Covers the entire shoe-making process: 3D scanning design equipment, intelligent CNC cutting machines, fully automatic non-stitch sewing machines, flyknit molding machines, upper composite machines, EVA foaming equipment, PU/TPU injection molding machines, automatic spray gluing machines, intelligent assembly line production, 3D printing shoe mold machines, AI visual inspection equipment, AGV transfer systems, and integrated "black light factory" solutions for entire production lines.
Domestic leaders: Dongguan, Quanzhou, and Wenzhou top shoe machinery brands master core technologies in automation and integration. Their equipment is exported to over 50 shoemaking countries worldwide, catering to the production line upgrade needs of factories of all sizes.
GISMA GUANGZHOU 2026 Vietnam Footwear Machinery Exhibition
(II) Key Development Trends in China's Footwear Industry
Three Core Technology Upgrades: Intelligence, Automation, and Integration
Transitioning from single-machine automation to intelligent integrated production lines. Equipment is equipped with PLC, 5G networking, and AI algorithms to achieve data interoperability, self-diagnosis of faults, and automatic process optimization. Turnkey integrated solutions for entire production lines are becoming the preferred choice for overseas factory technological upgrades.
Production Model Innovation: Small Orders, Quick Response, Flexible Production, One-Piece Flow Manufacturing
Equipment supports rapid style changes in 5-30 minutes, accommodating orders ranging from tens of pairs to tens of thousands of pairs. It is suitable for cross-border e-commerce and designer brand customization needs, significantly compressing sampling and delivery cycles.
Factory Form Advancement: Digital Twin, IoT, Black-Light Unmanned Factories
Full-process unmanned molding workshops are being implemented, with automation from cutting, sewing, foaming, and molding to quality inspection and warehousing. This significantly reduces frontline labor and addresses the pain point of labor shortages overseas.
Vietnam Footwear Machinery Expo
New Model of Industrial Integration: Shoe Machinery as Shoe Materials, Shoe Materials as Shoe Machinery
Domestic shoe machinery, shoe material, and chemical factory manufacturers are collaborating deeply on R&D. They are developing specialized molding, composite, and spraying equipment for new foaming materials and eco-friendly synthetic leather, offering integrated solutions for materials + equipment + processes, thereby bridging gaps in the industrial chain.
1. Cluster-based, Systemic, One-Stop Global Procurement and Supply Become Core Competitiveness
China's three major industrial clusters integrate the entire chain of R&D, production, procurement, and after-sales service. Overseas buyers can connect with suppliers of shoe machinery, shoe materials, chemicals, finished shoes, and integrated production line services in one go, saving costs associated with multi-channel engagement. This is the world's only footwear industrial belt with complete one-stop procurement and supply capabilities.
2. Green and Sustainable Manufacturing Becomes Universally Adopted
Low-energy intelligent equipment, solvent-free eco-friendly shoemaking chemicals, and recyclable bio-based materials are becoming industry standards, perfectly meeting global brands' requirements for carbon reduction and eco-friendly procurement.
III. GISMA GUANGZHOU Vietnam Ho Chi Minh International Intelligent Shoe Machinery Exhibition: Connecting Chinese and Foreign Industries, Filling Overseas Supply Chain Gaps, and Building Southeast Asia's One-Stop Core Procurement and Supply Platform
Unique Complementary Value of the Exhibition
1. Geographical Location Complementarity: Rooted in Southeast Asia's Core Production Hub, Directly Facing Massive Procurement Demand
Ho Chi Minh City, Vietnam, radiates to shoemaking clusters in ASEAN countries such as Vietnam, Cambodia, Laos, Thailand, Indonesia, and Malaysia. It is surrounded by thousands of large contract manufacturers like Pou Chen, Huili, Feng Tai, and King Wai, as well as thousands of small and medium-sized shoemaking factories. This provides direct access to the urgent needs for factory automation upgrades and bulk raw material procurement, saving overseas manufacturers the logistics, time, and communication costs of traveling to China for procurement.
2. Complementary Industrial Chain Resources: Fully replicate China's cluster one-stop procurement system.
The exhibition brings together exhibitors from Jinjiang, Dongguan, and Wenzhou, covering a full chain of intelligent shoe machinery, various environmentally friendly shoe materials, footwear chemical auxiliaries, 3D design and digitalization solutions, black light factory integrated production lines, and finished shoe ODM/OEM processing solutions. This allows for a one-stop completion of "viewing equipment, selecting materials, finding chemicals, connecting with OEM, and negotiating integrated technical upgrades for production lines," leveraging the advantages of China's mature industrial system and comprehensive supporting capabilities.
3. Complementary Technical Solutions: Output flexible intelligent manufacturing and integrated solutions for shoe machinery and materials.
The exhibition will showcase automated integrated production lines adapted for overseas factories, flexible equipment for small-batch rapid production, and complete solutions for unmanned black light factories. It will also feature new shoe materials such as supercritical foaming and bio-based fabrics, along with dedicated molding equipment. This aims to realize the integrated R&D achievements of "shoe machinery is shoe material, shoe material is shoe machinery" and address the pain point of the disconnect between overseas materials and equipment.
4. Complementary Exhibition Dual Platforms: Guangzhou GISMA for new product launches + Vietnam GISMA for on-site production对接.
The main exhibition, Guangzhou GISMA GUANGZHOU in May 2026, will gather upstream manufacturers from across the country to launch new equipment and materials for the year. The Vietnam Ho Chi Minh exhibition in October will build upon the technical and product resources from Guangzhou, delving into overseas production lines to provide global shoe factories with on-site experience, machine testing, bulk negotiation, and local after-sales support channels, forming a closed loop of "upstream R&D display + precise production-site transactions."
5. Complementary Trade Channels: Link global footwear exhibition resources to open up global production and sales chains.
The exhibition organizer will collaborate with professional footwear exhibitions and industry associations in Southeast Asia, South Asia, the Middle East, and Europe to organize global shoe factory procurement groups, shoe machinery agents, and shoe material distributors to attend the exhibition. This will build long-term trade channels for exhibitors targeting the global market.
GISMA GUANGZHOU Shoe Machinery Fair
Comprehensive Exhibition Product Coverage
1. Intelligent Shoe Manufacturing Machinery Zone
CNC intelligent cutting equipment, fully automatic computer sewing machines, seamless hot pressing equipment, integrated warp knitting machines, EVA/TPU supercritical foaming equipment, PU sole injection molding machines, automatic spraying/bonding machines, intelligent molding production lines, 3D shoe last printers, AI visual intelligent inspection equipment, AGV intelligent transport systems, digital twin systems, black light factory integrated production line solutions, and automated footwear supporting components.
2. High-end Shoe Materials and Upper Accessories Zone
Natural leather, microfiber synthetic leather, functional warp knitting fabrics, waterproof and breathable textile fabrics, rubber/EVA/supercritical foaming midsoles, carbon fiber composite materials, TPU hot melt materials, environmentally friendly bio-based materials, shoe lasts, insoles, shoelaces, metal/plastic fasteners, and decorative accessories.
Core logic: Shoe machinery is shoe materials, and shoe materials are shoe machinery. Materials and molding equipment are displayed in an integrated manner.
3. Eco-friendly Footwear Chemical Zone
Solvent-free water-based adhesives, eco-friendly inks, release agents, cleaning agents, fixing agents, recyclable modified chemical raw materials, low VOC footwear chemicals, green surface treatment materials.
4. Finished Shoe ODM/OEM & Brand Supply Chain Zone
Sports shoes, basketball shoes, running shoes, outdoor boots, genuine leather shoes, fashion casual shoes, children's shoes, snow boots; connecting with the OEM and brand supply chain systems of Huasheng, Pou Chen, Anta, Li Ning, etc., to output whole shoe development and flexible mass production solutions.
5. Digital Factory Solutions Zone
3D foot scanning, AI shoe design system, production management MES system, order flexible scheduling system, black light unmanned workshop overall planning, factory automation technical transformation turnkey projects.
GISMA GUANGZHOU 2026 Vietnam Smart Footwear Machinery Expo
IV. Basic Exhibition Information
  1. Opening Hours
Daily opening hours: 09:00—17:00; Last day (October 17th) closing time is advanced to 15:00
2. Exhibition Hall Address
Saigon Exhibition & Convention Center (SECC)
799 Nguyen Van Linh Parkway, Tan My Ward, District 7, Ho Chi Minh City, Vietnam
3. 参观限制
① 16 周岁以下人员禁止入场;
② Slippers and flip-flops are prohibited on-site.
4. All concurrently held exhibitions
This VFM is held concurrently with four major professional industry chain exhibitions in the same venue, forming a comprehensive industry chain procurement platform for textiles - apparel - footwear - chemicals:
VTG: The 24th Vietnam International Textile and Garment Machinery Exhibition
VFM: 2026 Vietnam International Smart Shoe Machinery and Materials Exhibition (This GISMA GUANGZHOU Vietnam Exhibition)
VITATEX: The 24th Vietnam International Textile and Apparel Accessories Exhibition
Dyechem: Vietnam International Dye and Chemical Industry Exhibition
5. Organizer / Co-organizer
Organizers: Yorkers Trade & Marketing Service Co., Ltd., VINEXAD (VIETNAM NATIONAL TRADE FAIR AND ADVERTISING COMPANY LIMITED)
Co-organizers: Guangdong Footwear Machinery Association, Paper Communication Exhibition Service Company
Exhibition Planning and Management: Chan Chao International Co., Ltd.
V. Visitor Pre-registration Guide (Essential for Free Admission)
Registration Rules
Complete pre-registration by filling in personal and company information online in advance. During the exhibition, you can enter and exit the venue repeatedly with the admission QR code generated by the registration;
The admission QR code is for registered individuals only and cannot be lent or transferred to others.
Multilingual Official Registration Entrance
Official Information Channels
Exhibition Official Website: www.chanchao.com.tw/VTG
Overseas Social Platforms: Search for the official account "VTGexpo" on LinkedIn and Facebook to view forum schedules, exhibitor lists, latest exhibition updates, and previews of on-site supporting activities in real-time.
GISMA GUANGZHOU 2026 Vietnam Smart Shoe Machinery Show
VI. Sincere Invitation to Global Industry Partners to Attend
Invited Target 1: Footwear Factories Worldwide (OEM/ODM Contract Manufacturers, Own Brand Factories)
Covering Vietnam, Indonesia, Cambodia, Myanmar, Thailand, Bangladesh, India, Malaysia, and European and American local shoe factories, including leading OEM groups such as Pou Chen, Huasheng, Feng Tay, Ching Luh, Stella International, Grand Success, W.B. Industries, Eclat, and Shenzhou International, as well as various large, medium, and small footwear enterprises;
The exhibition offers one-stop procurement of intelligent automation equipment, complete sets of environmentally friendly shoe materials, and chemical raw materials for shoemaking. It provides flexible production lines for small orders and quick responses, and solutions for implementing "dark factories." It addresses four core pain points: lack of industry chain support, high labor costs, slow order delivery, and environmental compliance.
Target Audience 2: Chinese and global shoe machinery manufacturers, equipment integrators, and agents
Leading domestic intelligent shoe machinery enterprises in Dongguan, Quanzhou, and Wenzhou, integrated automation line service providers, and import agents for shoe machinery from around the world. Leveraging the Vietnam exhibition to directly meet the massive procurement needs of Southeast Asian factories, it offers intelligent, integrated complete sets of equipment and turnkey technical upgrade solutions to expand overseas incremental markets.
Target Audience 3: Manufacturers of all types of shoe materials, shoemaking chemical enterprises, and accessory suppliers
Source manufacturers of leather, microfiber, foam materials, textile fabrics, environmentally friendly adhesives, and various shoemaking accessories. On-site matching of specialized molding shoe machinery suitable for their materials, implementing "shoe machinery and shoe material integration" supporting cooperation, and connecting with overseas large-volume raw material procurement orders.
Target Audience 4: Professional footwear exhibition organizers, industry associations, and industrial park operators from around the world
We sincerely invite exhibition committees, industry chambers of commerce, and shoemaking industrial park operators from Southeast Asia, South Asia, Europe, and the Americas to cooperate, share resources, guide procurement groups, jointly build a global footwear supply chain linkage platform, and share the benefits of industrial upgrading.
Vietnam Shoe Machinery and Material Exhibition
Conclusion
Under the wave of global footwear supply chain restructuring, industrial clustering, systematization, one-stop procurement and supply, and intelligent manufacturing integration are the keys to breaking through. GISMA GUANGZHOU 2026 Ho Chi Minh City International Smart Shoe Machinery Exhibition, based in the core footwear market of Southeast Asia, connects mature Chinese intelligent manufacturing resources with the upgrade needs of overseas factories. It provides a full-chain technical solution of "intelligent, automated, integrated, flexible production, small orders and quick response, dark factories, shoe machinery as shoe material, and shoe material as shoe machinery" to address the shortcomings of overseas industrial chains.
October 14-17, 2026, Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam. GISMA GUANGZHOU sincerely invites global footwear factories, shoe machinery manufacturers, shoe material and chemical enterprises, and colleagues from footwear exhibitions worldwide to gather and explore the new future of intelligent manufacturing in the global footwear industry, and jointly build a one-stop global footwear procurement and supply ecosystem!
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